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Winter of Warmth campaign hero artwork for Mark Preece Family House.

Winter of Warmth

Campaign

Strategy

Branding

Graphic Design

Mark Preece Family House is a Hamilton-based non-profit organization that provides a welcoming home away from home for families with loved ones receiving medical care. Seeking a holiday fundraising campaign that would increase donations and better communicate their warmth and impact, our team developed a strategic campaign solution grounded in creative direction, campaign strategy, brand identity development, visual design, and storytelling. Our concept was selected among peer proposals and successfully implemented, raising over $30,000 to support families staying at the House and demonstrating the power of purposeful, impact-driven design.

Team members: Allison Green, Agamdeep Singh, Logan Plut, Sazma Muthalif, Shannon Doyle

Winter of Warmth campaign presentation image showing the holiday fundraising identity.

Overview

Overview

Research and discovery board for the Winter of Warmth fundraising campaign.
Campaign concept board showing Winter of Warmth visual direction and holiday fundraising materials.
Winter of Warmth design mockup showing campaign graphics and donor engagement visuals.

Discovery & Research

Early campaign exploration image showing alternative giving symbols and holiday messaging concepts.

My Concept

Winter of Warmth brand development image with campaign marks and visual assets.
Winter of Warmth brand development image with campaign marks and visual assets.
Campaign visual system exploration for Winter of Warmth.
Campaign visual system exploration for Winter of Warmth.
Winter of Warmth graphic design assets arranged for campaign presentation.
Winter of Warmth graphic design assets arranged for campaign presentation.
Final Winter of Warmth campaign direction showing the gift basket identity and supporting visuals.

Winter of Warmth

Winter of Warmth emerged as the strongest direction due to its ability to balance inclusivity, donor engagement, and brand consistency. The concept built upon the warmth and generosity associated with the holiday season while creating a recognizable identity that aligned with MPFH's existing brand and could easily extend across multiple campaign touchpoints.

Physical Winter of Warmth campaign installation featuring the decorative gift basket concept.

Physical & Digital Experience

Physical & Digital Experience

Banner illustration by Sazma. Mockups by Agam, Allison, Shannon. Brand Guidelines by Logan

Winter of Warmth campaign mockup showing the holiday gift basket identity in use.
Winter of Warmth campaign application across digital and promotional materials.
Winter of Warmth campaign graphic showing branded fundraising assets.
Winter of Warmth promotional image showing campaign materials for Mark Preece Family House.
Winter of Warmth final campaign image showing the fundraising identity in context.
Winter of Warmth campaign results image summarizing the final donor engagement system.

Conclusion

Winter of Warmth proved to be a successful campaign, helping Mark Preece Family House achieve and exceed its fundraising goal of $30,000 while providing the organization with a distinctive seasonal identity that could be built upon in future years. Beyond the visual identity itself, the project demonstrated how thoughtful design and storytelling can strengthen community engagement and encourage meaningful support for an important cause. Seeing the campaign adopted and used by the organization was especially rewarding, as it allowed our team to contribute to a mission that provides comfort and care to families during some of life's most difficult moments.