Harvey's Mobile App Redesign
User Research
UX Design
UI Design
Product Design
Harvey's is one of Canada's most recognizable quick-service restaurant brands, offering a mobile app for ordering food, earning rewards, and accessing promotions. While functional, the app felt dated and lacked the intuitive navigation and clarity found in competing food-ordering platforms.
This project explored how a user-centered redesign could improve the ordering journey. Through research, usability analysis, wireframing, and interface design, I reimagined the app to create a faster, more intuitive experience for both new and returning customers.
The Challenge
Research & Discovery
The existing app contained several usability and content hierarchy issues that made common tasks more difficult than necessary. Onboarding provided little guidance, rewards and nutritional information lacked visibility, and menu browsing often felt cluttered.
The goal was to simplify the customer journey, improve discoverability, and modernize the experience while maintaining Harvey's brand identity.
I conducted a heuristic evaluation of the existing app to identify usability issues related to navigation, information architecture, consistency, and content prioritization.
I also created user personas representing key customer groups, including students, busy parents, and frequent customers, to better understand user needs and pain points.
Key Findings
Navigation lacked clear hierarchy.
Rewards, promotions, and saved orders were difficult to find.
Menu organization felt crowded.
Nutritional and dietary information was hard to access.
Onboarding did not clearly communicate account benefits.
The experience felt outdated compared to modern food-ordering apps.
The Challenge
The existing app contained several usability and content hierarchy issues that made common tasks more difficult than necessary. Onboarding provided little guidance, rewards and nutritional information lacked visibility, and menu browsing often felt cluttered.
The goal was to simplify the customer journey, improve discoverability, and modernize the experience while maintaining Harvey's brand identity.
I conducted a heuristic evaluation of the existing app to identify usability issues related to navigation, information architecture, consistency, and content prioritization.
I also created user personas representing key customer groups, including students, busy parents, and frequent customers, to better understand user needs and pain points.
Key Findings
Navigation lacked clear hierarchy.
Rewards, promotions, and saved orders were difficult to find.
Menu organization felt crowded.
Nutritional and dietary information was hard to access.
Onboarding did not clearly communicate account benefits.
The experience felt outdated compared to modern food-ordering apps.
Research & Discovery
Design Approach
Final Solution
Using wireframes and user-flow mapping, I focused on reducing friction, improving content organization, and helping users complete tasks more efficiently.
The redesign centered around four key areas:
Improved Onboarding: A new onboarding flow highlights the benefits of creating an account, including rewards, offers, and mobile ordering features.
Redesigned Home Experience: The home screen was reorganized to prioritize key actions, promotions, featured products, and personalized content.
Simplified Menu Navigation: Menu categories were restructured and visually organized to make browsing and product discovery easier.
Enhanced Product & Ordering Experience: Product pages were redesigned with clearer customization options, nutritional details, allergen information, and combo-building features.
The final outcome is a high-fidelity prototype that delivers a more intuitive and modern ordering experience. Improvements to onboarding, navigation, information hierarchy, and menu browsing create a streamlined experience that better aligns with user expectations.
The redesign maintains Harvey's visual identity while introducing a cleaner interface and more efficient customer journey.
Design Approach
Using wireframes and user-flow mapping, I focused on reducing friction, improving content organization, and helping users complete tasks more efficiently.
The redesign centered around four key areas:
Improved Onboarding: A new onboarding flow highlights the benefits of creating an account, including rewards, offers, and mobile ordering features.
Redesigned Home Experience: The home screen was reorganized to prioritize key actions, promotions, featured products, and personalized content.
Simplified Menu Navigation: Menu categories were restructured and visually organized to make browsing and product discovery easier.
Enhanced Product & Ordering Experience: Product pages were redesigned with clearer customization options, nutritional details, allergen information, and combo-building features.
Final Solution
The final outcome is a high-fidelity prototype that delivers a more intuitive and modern ordering experience. Improvements to onboarding, navigation, information hierarchy, and menu browsing create a streamlined experience that better aligns with user expectations.
The redesign maintains Harvey's visual identity while introducing a cleaner interface and more efficient customer journey.
