Unfiltered Facts
Campaign

Unfiltered Facts is a Hamilton-based youth health initiative that shares clear, evidence-based information about vaping and commercial tobacco use.

The organization partnered with Mohawk College’s Graphic Design program to explore social campaign ideas that better connect with young people. I developed this campaign in response.

Health information is everywhere, but much of it fails to resonate. Youth-focused messaging can feel repetitive, overly instructional, or easy to scroll past.

This project rethinks how those facts are delivered. The goal was to make the information engaging and relevant without talking down to the audience.