Close-up of golden beer bubbles and foam with the white Still Dawn Brewhouse wordmark.

Still Dawn Brewhouse

Branding

Packaging

Graphic Design

Still Dawn Brewhouse is a conceptual craft brewery built around the balance between tradition and exploration. The identity takes cues from classic brewing culture, but reinterprets them through a more modern, outdoors-inspired visual language.

The goal was to create a brand that feels handcrafted, grounded, and approachable, while still carrying a sense of confidence and adventure. From the custom wordmark to the Mountaineer Lager identity, every element was designed to feel familiar at first glance, but fresh enough to invite a closer look.

Red Brand Story panel with white text introducing Still Dawn Brewhouse and its craft-focused identity.
Stainless-steel brewing tank overlaid with the Still Dawn values: adventurous, optimistic, handcrafted, and grounded.
Collage of vintage brewery badges and expressive poster lettering used as visual inspiration.
Early pencil exploration of the Still Dawn Brewhouse logo on a white page.
Two hand-drawn Still Dawn Brewhouse logo concepts annotated with barrel, badge, window, and rising-sun ideas.
Pencil sketch of the interlocking Still Dawn wordmark.
Annotated diagram of the finished Still Dawn logo, labeling the barrel silhouette, barley motif, compact badge, and handcrafted lettering.

Logo Concept

Diagram of the finished Still Dawn logo noting the barrel silhouette, barley motif, compact badge, and custom lettering.
Hand holding a cream-and-red cap embroidered with the Still Dawn Brewhouse logo.
Still Dawn Brewhouse logo displayed on the side of a white delivery truck.
Oversized red Still Dawn mural painted across a white brick wall as a person walks past.
Malaga OCTE type specimen showing a red Aa and alphabet and numeral samples on a cream background.
Polymath type specimen showing a red Aa and alphabet and numeral samples on a cream background.
Email campaign mockup titled Chase the First Light, with a campfire scene, promotional copy, and an Explore the Brews button.

Typography

First Light color swatch card over a golden sunrise forest photograph.
Golden Malt color swatch card over a close-up photograph of golden beer.

Colour Palette

Still Dawn brand palette shown in a three-by-three grid of cream, yellow, orange, navy, purple, and green tones.
Collage of vintage outdoor and travel badges featuring mountains, forests, and landscape motifs.
Original hand-drawn Mountaineer Lager badge sketch with mountains, evergreens, and a banner.
Finished Mountaineer Lager badge featuring mountain peaks, a rising sun, evergreens, and a ribbon.

Mountaineer Lager Logo

Embroidered Mountaineer Lager patch held in a hand against a forest background.
Cream Mountaineer Lager can shown on a white studio background.
Hands opening a Mountaineer Lager can as a white splash arcs across a red background.
Hand arranging Still Dawn and Mountaineer Lager cans on a white surface.
Mountaineer Lager four-pack carrier with branded cans and packaging details.
Mountaineer Lager four-packs displayed on a retail shelf.

Packaging & Merchandise

Pencil sketch of the Still Dawn Brewhouse wordmark framed by mountain peaks and evergreen trees.
Hand-drawn mountain-and-forest emblem surrounding the Still Dawn Brewhouse wordmark.
Person wearing a white Still Dawn Brewhouse T-shirt with the Mountaineer mountain emblem outdoors.
Flat lay of a white T-shirt with the Still Dawn mountain illustration beside a hat and lemons.