Little Oven

Branding

Print

Packaging

Graphic Design

Little Oven is a conceptual, family-friendly bakery built around good pastries, fresh coffee, and the simple joy of sharing something sweet. The project began as an exploration of packaging and grew into a complete brand identity inspired by the warmth of home baking and the memories we carry with it.

The goal was to create something playful enough to feel welcoming to families, while still having the confidence and craft of a bakery that takes what it makes seriously. From the identity and packaging to the storefront and everyday touchpoints, Little Oven brings those two sides together in a brand that feels warm, familiar, and full of character.

Little Oven brand story panel about family baking memories and time spent together.
Little Oven brand personality board listing warm, friendly, confident, joyful, and welcoming.
Early hand-drawn outline of Sven, the Little Oven baker mascot, peeking over a counter.
Finished indigo line-art portrait of Sven, the Little Oven baker mascot.

Bringing Little Oven to Life

Little Oven wall sign mockup with the indigo baker mascot and wordmark mounted on a brick wall.
Three Little Oven baker mascot variations shown side by side on an indigo background.
Bakery pastry display with illustrated Little Oven baking icons layered over the shelves.
Little Oven packaging board showing branded pastry boxes, product labels, and a coffee carrier.
Indigo repeat pattern of white Little Oven baking icons, including whisks, donuts, oven mitts, and pastries.
Yellow repeat pattern of indigo Little Oven baking icons, including rolling pins, whisks, and pastries.

Colours

Little Oven color palette board with indigo, cream, yellow, pink, and mint swatches.
Diazo MVB Cond type specimen with large uppercase lettering and a note about its use for Little Oven headlines and logos.
Informa Pro type specimen with large upper- and lowercase lettering and a note about its use for body copy and packaging.
Little Oven promotional graphic with the line “Fresh joy, baked daily” beside a pink illustrated donut.

Typography

Little Oven storefront mockup with a striped awning, illuminated shop window, and bakery sign.
  • Little Oven wordmark logo with its baker mascot and a mint heart.
    Little Oven wordmark logo with its baker mascot and a mint heart.
  • Little Oven wordmark logo with its baker mascot and a pink heart.
    Little Oven wordmark logo with its baker mascot and a pink heart.
  • Little Oven wordmark logo with its baker mascot and a yellow heart.
    Little Oven wordmark logo with its baker mascot and a yellow heart.
Little Oven packaging and identity presentation board showing branded bakery materials and the mascot.
Hand holding a Little Oven pastry package printed with a subtle baking-icon pattern and indigo logo.
Little Oven takeaway coffee cup mockup with an indigo sleeve and mascot logo.

Some Experimental Packaging

Experimental Little Oven pastry packaging concept with illustrated bakery graphics.
Exploratory Little Oven package design featuring the baker mascot and baking illustrations.
Little Oven packaging mockup showing the illustrated mascot and colorful bakery identity.